The core strategy is to first develop the right message to the right audience and then develop the communication tools to deliver that message.  The core strategy also includes research to insure the products and services are appropriate for the market and communication strategy is consistent with the project objectives and goals.

  Contents

  1. Communication Strategy Objectives
       • Communication Strategy
       • Communication Plan

  2. Communication Strategy
       • Focus of Strategy

  3. Research Strategy
       • Objectives
       • Methodology

  4. Communication Tactics
       • Public Relations